Impact stories

ESMT Berlin Executive Education partnered with Enterprise Ireland to establish the Enter the Eurozone Program, a four-month learning journey aiming at accelerating the number of Irish small and medium-sized firms entering new markets in the Eurozone. This successful partnership has received international recognition by winning an Excellence in Practice Silver Award 2020 granted by the European Foundation for Management Development (EFMD).

Following a competitive procurement process, ESMT Berlin was selected as partner for Brose Executive Leadership Program – the choice was made on the basis of the team’s evident strong commitment, the extensive experience we could offer in working with family businesses, and ESMT’s international exposure and reputation. Our team worked closely with Brose HR development and the management board to conceptualize and then run an intensive learning journey for senior executives, which seamlessly integrated on-site teaching modules with personal development conversations, and executive coaching interventions.

ESMT program for Chargeurs concentrated on a new mindset for the participants, i.e., changing from a product to a customer focus, from big upfront investment to simple but effective experiments, from lengthy planning to fast, iterative development.

The program we have created is a lab where the participants understand the principles of innovation and learn to be innovative. They design and run business experiments, gather feedback about these experiments from their customers, and test their ideas with the help of our program faculty, innovation coaches, and peers. In the end, the program will foster those smart ideas that will help Chargeurs to become a game changer in its industry.

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