ESMT program for Chargeurs concentrated on a new mindset for the participants, i.e., changing from a product to a customer focus, from big upfront investment to simple but effective experiments, from lengthy planning to fast, iterative development.
The program we have created is a lab where the participants understand the principles of innovation and learn to be innovative. They design and run business experiments, gather feedback about these experiments from their customers, and test their ideas with the help of our program faculty, innovation coaches, and peers. In the end, the program will foster those smart ideas that will help Chargeurs to become a game changer in its industry.
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