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Guiding through Corona – the 2020 outlook of German firms

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To understand how German firms reacted to Corona and, especially, whether Corona changed their outlooks, Maximilian Müller, CFRA member and associate professor at ESMT, analyzed around 40 recent…

Failure, for the win

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What is it about failure? Headlines such as “Failure has never been more successful” and the global popularity of so-called “best failure” competitions hosted by companies as diverse as Google, Tata,…

Getting to no

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Leadership in this new world is just as much about saying yes as it is about saying no. As a leader, you say yes to empower your people and their most valuable projects. However, leadership is also…

Innovation pathways for luxury brands – evolution or reinvention?

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Product extensions, store network expansion, entering growth markets – especially China and digital commerce – have been the drivers of the last years. Business cycles? There were some downturns…

Migration, sustainable development, and the role of business

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Over the past decades, business has begun reacting to growing societal pressures by broadening its focus from profit maximization alone to the “triple bottom line” of people, planet and profit. In…

What’s next after corona?

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Investors are worried about the loss of revenue that companies will face and whether their cash reserves will be sufficient to survive the crisis. A look at the analyst conferences of the German…

Teaching sustainability to tomorrow’s leaders

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The clamor for business schools to educate their graduates not only as managers but also as responsible leaders is increasing in volume. There is a cry for academics and executives to change mindsets…

Achilles’ digital heel

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For months now, electronic mailboxes have been fuller than usual: the EU General Data Protection Regulation (GDPR) has taken effect and forced companies to demand consent from all their customers and…

Averting digital auto safety hazards

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The car of the future will collect a wide range of data. Ownership and usage of those data must be clarified, and legal and technical characteristics have to be established in order to ensure data…

Resilience is a prerequisite for agility

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On the basis of the Digital Single Market Strategy adopted in 2015, Europe has taken a number of measures to enhance the digital single market, facilitate the supply of and access to digital services…