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Delivering on Digital

Successfully Implementing Digital Transformation Projects

Delivering on Digital:Successfully Implementing Digital Transformation Projects (DOD.5)

Module 1
Dates 2. - 3. Jul 2020
Duration 2 Days
Location Berlin
2,600 €

Delivering on Digital

Executive education program in English

IT – a digital technology – is a fundamental element of any transformation initiative, yet the success rate of IT-­enabled investments in most organizations is poor. This program aims to help participants set up and manage digital transformation investments in a way that optimizes the value delivered.


The unique content for the program, which includes a proven approach, is based on leading research conducted over the last 20 years. A core feature of this approach is the identification of expected benefits and the construction of a detailed plan of how those benefits will be realized. This plan is then used to guide actions throughout the project implementation and to review progress, both during the project and following its completion.


A central element of the approach, which is fundamental to the successful delivery of benefits, is the involvement of key stakeholders in the development and execution of this benefits ­realization plan. These stakeholders are the business leaders, managers, and users who will be responsible for not only changing how they work and implement new digitalized processes but also how they make effective use of the new systems, technology, and data. Indeed, for many of the organizations that have adopted this approach, they have significantly improved the success rate of their digital investments as well as the relationship between their business and IT staff. The program also explores building business cases, portfolio management, and deciding on the right kind of PMO.

Target audience: Who should attend the program?

This course is designed for managers responsible for planning, justifying, and sponsoring IT-enabled change projects for their organization’s digital transformation journey. Also project and program managers and people working in PMOs will benefit from the program.

Key benefits: Profit from hands-on expertise

  • Gaining a clear understanding of how organizations can maximize returns from their digital investments
  • Learning tools and techniques that allow the realization of real benefits
  • Applying these tools and techniques to actual projects

Key topics

  • Leading digital transformation initiatives
  • Understanding how digital investments create real business value
  • Mapping organizational changes against expected benefits, investment objectives, and business drivers
  • Analyzing stakeholders to understand their position in relation to proposed changes and building strategies to increase buy-in
  • Identifying and overcoming obstacles that can prevent the realization of expected business benefits
  • Defining metrics and assigning responsibilities
  • Building robust and realistic business cases
  • Designing projects and programs to accommodate different types of digital investments
  • Setting achievable benefits that can be actively managed and deciding between agile and waterfall approaches to implementation
  • Lessons from the field: success and failure factors

Meet our teaching staff

The programs have been 
designed – and will be led –
by ESMT faculty members 
and ESMT visiting faculty. 
They will also guide and 
advise you throughout 
your studies.

Joe Peppard

Visiting Professor at ESMT Berlin & Principal Research Scientist

You need some further information?

We call you back

Program Director

Joe Peppard

Christoph Graupner-Dietrich

Manager Business Development

Meet the Faculty: Joe Peppard

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