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Business Success in the New Chinese Era

Keep up with China’s development and win in the future market

Business Success in the New Chinese Era

Executive education program in English

For more specific information about the program, please reach out to program director Nan Guo.


No other country has transformed itself more rapidly than China in the past half century. China has undergone a shift from a largely agrarian society to an industrial powerhouse – it is the second largest economy by nominal GDP and the world's largest economy by purchasing power parity. Furthermore, once the world’s factory, China moves up to 17th in WIPO innovation ranking in 2018 and is on its way to become a technology powerhouse.  


The program Business Success in the New Chinese Era is becoming strategically important for both newcomers and expert western players in the Chinese market. Without doubt, China’s consumer market will stay a key growth area but the competitive landscape will become even more complex when Chinese companies become threateningly better along the state-led tech revolution. Newcomers have to design their path to the new China carefully and essentially differently to older practices whereas existing western companies have to reflect on the sustainability of its current China strategy.


To ensure business success in this new Chinese era, decision makers have to understand the latest political changes and market developments in China, gain a deeper understanding about the cultural roots of the Chinese way of doing business and and refresh his or her knowledge on success factors in this very dynamic market.


Find all the program information at a glance in our PDF download.


Target audience: Who should attend the program?

Decision makers from any company or organization whose business existence and growth have been, are or will be influenced by the rise of China.



Our program creates real business impact for executives. We have methods specifically designed for this group including lectures, business cases, immersive experiential learning, discussions with peers and faculty, group work and group presentations.


Key topics

Understanding the new Chinese era

Political and market development, industrial and innovation policy, impact on China-European business activities, Chinese way of doing business and Chinese consumers

Leading Business in the new Chinese era

Market entry & second home strategy, Chinese market, digitalization and technology innovation, stakeholders for business success, cultural experience, digital experience


Key benefits: Profit from hands-on expertise

Individual benefits

Participants will gain up-to-date knowledge about the new Chinese era and its impact on business, learn about successful approaches in entering and mastering the Chinese market and gain immersive digital experience to understand the market and consumers. 

Organizational benefits

All ESMT Berlin programs are practice-oriented and generate fresh perspectives. The company will have manager ready to design, re-design its China strategy and eventually operate on the ground. In addition, this program will capitalize on the exchange between executives from different countries, industries, and companies – a diverse network whose joint knowledge will be available for the benefit of the participant’s company.

Meet our teaching staff

The programs have been 
designed – and will be led –
by ESMT faculty members 
and ESMT visiting faculty. 
They will also guide and 
advise you throughout 
your studies.

Nan Guo

Program Director, Executive Education, ESMT Berlin


  • In the first module "Understanding the new Chinese era" at ESMT in Berlin participants will gain insights in the following areas that are of key importance in designing their business activities in China now or in the future.

    • Country level: Decoding the Chinese political and macroeconomic system, state-led innovation and industrial policy
    • Company level: Understanding the latest China-European business activities, the motivations behind and a brief outlook in the future
    • Individual & consumer level: Demystifying how Chinese think and act; the characteristics of Chinese consumers and its implication for business operation in China
  • In the second module "Leading Business in the new Chinese era", participants will travel to three different Chinese cities within 5 days

    • to verify what they have learned in the first module and learn on-the-spot the Chinese way of doing business by visiting leading Chinese technology companies
    • to expand their network in China and build relationship with relevant stakeholders for successful business in China
    • to immerse themselves in the digital daily life of a Chinese and understand the future customers
    • to sensitize themselves in intercultural communication and management

You need some further information?

We will call you back
Important note

Further information

For more information regarding the program please contact us.

Christoph Graupner-Dietrich

Manager Business Development
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