This is a self-paced online program supplemented by live sessions.
Have you ever looked at your company’s data and wondered how you could use it to add value to your business? Do you read the quarterly report from your data-science team wishing you had the confidence to turn its insights into optimal decisions? Do you want to learn how data analytics can optimize processes and drive evidence-based decision making?
If you answered yes to any of these questions, you will benefit from this program. With ever more access to data, managerial decision-making is increasingly data-driven. This program focuses on building the thinking skills necessary to become an informed and empowered user of analytics.
Find all the program information at a glance in our PDF download.
The program is delivered online and consists of up to 4 modules à 6-8 hours of self-paced learning, with one introductory module and three further in-depth modules. Each module can be booked individually – you can fully customize your learning journey according to your interests, requirements, and prior knowledge of the topic. Modules start in intervals of two weeks, but you can of course complete the course at your own pace.
Each of the modules has a synchronous online kick-off event and is further complemented by optional and individual synchronous online meetings with the lecturers. In these coaching sessions you are invited to present your own dataset or business challenge, and get expert advice from our lecturers. You will also be able to attend synchronous online keynotes with startup entrepreneurs or practitioners from large corporations, which explore best practices in the implementation of analytics tools in specific corporate contexts.
Who should attend the program?
Senior managers and executives who aim to implement data-driven decision processes in their teams, and who wish to understand the principles of analytics or to acquire the knowledge and communication skills needed to steer their analysts. The course is also tailored for managers confronted with a specific analytics challenge who are expected to come up with concrete proposals on how to distill and extract value from data.
The program does not require any prior knowledge of coding or quantitative methods, although basic experience with Microsoft Excel would be helpful.
- Selecting the most relevant modules for your daily needs
- Getting acquainted with standard software packages
- Gaining a better understanding of how your analytics challenges can be operationalized and resolved
- Analytics Fundamentals: basic tools for becoming a discerning user of quantitative analyses
- Advanced Analytics: journey into predictive analytics, focusing on regression and cluster analysis
- Decision Trees and Risk Analysis: decision trees as an advanced tool to address uncertainty in complex, sequential decisions by mapping out, organizing, and analyzing decision paths and chance events
- Machine Learning and Artificial Intelligence: how machine learning can enhance, automate, and scale business decision-making processes
Each of the four modules consists of e-learning sessions, including individual exercises, case studies, video tutorials, moderated discussions in peer groups, synchronous webinars, and individual coaching sessions with our data experts.
1 module: 750 €
2 modules: 1,400 €
3 modules: 2,000 €
Combined package of all 4 modules: 2,400 €
Postgraduate Diploma in Management
This program can also be taken as part of the Postgraduate Diploma in Management curriculum. Bring your career to the next level and gain the formal recognition of your professional development with this university-level certificate.
Each module of Analytics for Decision Makers counts towards 1 of the 18 days necessary to receive the diploma.