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Building a Digital Strategy

Executive education program in English

Building a Digital Strategy (DIG.7)

Dates 28. - 29. Jun 2021
Duration 2 Days
Location Berlin, GER - Online
2,600 €

Embrace digital technologies

Without a doubt, information technology is one of the biggest disruptive forces confronting organizations and their leadership teams today. And it is not just large organizations but organizations of all sizes, including the public sector, that are being impacted by the inexorable advances in technology. Most businesses today are – or, at least, are becoming – digital businesses. It seems that no industry is immune to the realities in which business models, business processes, value propositions, customer experiences, products, services, and management practices have been, or are being, transformed by social media, mobile, analytics, big data, the internet of things (IoT), artificial intelligence, blockchain, and other digital technologies.

It is therefore paramount that all organizations have a strategy that clearly maps out how the organization plans to leverage digital technologies, not just for competitive purposes but also to manage and run operations. But how do you go about building this strategy? What should such a strategy contain? How can you assess the disruptive impact of digital technologies? And who should be responsible for developing this strategy?


Find all the program information at a glance in our PDF download.


icon hybrid format


Hybrid format: In 2021, the program will take place in a hybrid format, allowing you to choose between an in-person or remote (online) participation.

Target audience

Executives focused on helping their organizations embrace digital technologies, both operationally and strategically.


Key benefits

  • Establishing a frame of reference for considering digital technologies in a strategic context
  • Gaining a thorough understanding of the impact of technologies on operations and competitive strategy
  • Learning a language to discuss opportunities and challenges
  • Addressing the key questions of where, when, and how to invest in technology
  • Developing a process and toolset to aid in crafting a digital strategy


Key topics

  • Components of a digital strategy
  • The enabling and shaping effects of technology, and the implications for strategy
  • New business models, platforms, and ecosystems
  • Innovating products, services, processes, and customer experiences with digital technologies
  • Organizing for digital innovation
  • Actively managing the technology investment portfolio
  • Prioritizing spending on digital
  • Leveraging data and analytics
  • Leading digital transformation

Building a Digital Strategy (DIG.7)

Dates 28. - 29. Jun 2021
Duration 2 Days
Location Berlin, GER - Online
2,600 €

Meet our teaching staff

The programs have been 
designed – and will be led –
by ESMT faculty members 
and ESMT visiting faculty. 
They will also guide and 
advise you throughout 
your studies.

Joe Peppard

MIT Sloan School of Management
Your Program Advisor


​​​​​​​Beatrix Becker
Manager Business Development, ESMT Berlin

Phone: +49 30 21231 6205

Request a call back

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