- Managers and executives eager to learn and implement new processes and tools of customer-centricity, both within their organizations as well as when they are in contact with their external customers and users of their products and services.
Design Thinking and Corporate Change
EXECUTIVE EDUCATION PROGRAM IN ENGLISH
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Your profile
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Benefits
- Get acquainted with the principles of Design Thinking and familiarize yourself with the major steps of this process: understanding the needs of internal and external customers and gaining empathy for them, conducting interviews, implementing creativity methods, as well as prototyping and testing.
- Enhance your ability to trigger user-centered innovation in the managerial practices of your firm.
- Receive practical advice on how to establish networks of like-minded people and refine your communication skills to convince your peers across hierarchies.
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Topics
- The changing landscape of innovation: customer centricity as the driving factor
- Applying Design Thinking methods to a real challenge from the business world
- Conducting interviews with customers and stakeholders
- Tools for implementing organizational change: discussion of potential hurdles and pitfalls
- Communication techniques and best practices of stakeholder management
- Communicating change stories and dealing with resistance
- Gaining insights from users of products and services
Your profile
- Managers and executives eager to learn and implement new processes and tools of customer-centricity, both within their organizations as well as when they are in contact with their external customers and users of their products and services.
Benefits
- Get acquainted with the principles of Design Thinking and familiarize yourself with the major steps of this process: understanding the needs of internal and external customers and gaining empathy for them, conducting interviews, implementing creativity methods, as well as prototyping and testing.
- Enhance your ability to trigger user-centered innovation in the managerial practices of your firm.
- Receive practical advice on how to establish networks of like-minded people and refine your communication skills to convince your peers across hierarchies.
Topics
- The changing landscape of innovation: customer centricity as the driving factor
- Applying Design Thinking methods to a real challenge from the business world
- Conducting interviews with customers and stakeholders
- Tools for implementing organizational change: discussion of potential hurdles and pitfalls
- Communication techniques and best practices of stakeholder management
- Communicating change stories and dealing with resistance
- Gaining insights from users of products and services
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