Design Thinking and Corporate Change

EXECUTIVE EDUCATION PROGRAM IN ENGLISH

In cooperation with HPI Academy (Hasso Plattner Institute)

Design Thinking is one of the world‘s most popular methods of establishing a dynamic, customer-focused and goal-oriented innovation culture within the organization – for start-ups, SMEs and large corporations alike. With the methods of the Design Thinking approach, ideas can be improved within the entire corporate value chain, from internal process optimization and digitalization to customer contact in both the B2B and B2C areas.

However, even the most promising innovations often fail due to internal organizational resistance. Successful implementation requires a strategy that takes organizational complexity and power relations into account, a careful analysis of key stakeholders and their interests, as well as communication skills.

This workshop addresses these two challenges: innovation and its implementation within the organization.

Please register here for the workshop.

Upcoming cycles:

March 23 - 25, 2022

October 19 - 21, 2022

Your profile
- Managers and executives eager to learn and implement new processes and tools of customer-centricity, both within their organizations as well as when they are in contact with their external customers and users of their products and services.
Benefits
- Get acquainted with the principles of Design Thinking and familiarize yourself with the major steps of this process: understanding the needs of internal and external customers and gaining empathy for them, conducting interviews, implementing creativity methods, as well as prototyping and testing.
- Enhance your ability to trigger user-centered innovation in the managerial practices of your firm.
- Receive practical advice on how to establish networks of like-minded people and refine your communication skills to convince your peers across hierarchies.
Topics
- The changing landscape of innovation: customer centricity as the driving factor
- Applying Design Thinking methods to a real challenge from the business world
- Conducting interviews with customers and stakeholders
- Tools for implementing organizational change: discussion of potential hurdles and pitfalls
- Communication techniques and best practices of stakeholder management
- Communicating change stories and dealing with resistance
- Gaining insights from users of products and services

Your profile

Managers and executives eager to learn and implement new processes and tools of customer-centricity, both within their organizations as well as when they are in contact with their external customers and users of their products and services.

Benefits

Get acquainted with the principles of Design Thinking and familiarize yourself with the major steps of this process: understanding the needs of internal and external customers and gaining empathy for them, conducting interviews, implementing creativity methods, as well as prototyping and testing.
Enhance your ability to trigger user-centered innovation in the managerial practices of your firm.
Receive practical advice on how to establish networks of like-minded people and refine your communication skills to convince your peers across hierarchies.

Topics

The changing landscape of innovation: customer centricity as the driving factor
Applying Design Thinking methods to a real challenge from the business world
Conducting interviews with customers and stakeholders
Tools for implementing organizational change: discussion of potential hurdles and pitfalls
Communication techniques and best practices of stakeholder management
Communicating change stories and dealing with resistance
Gaining insights from users of products and services

YOUR BROCHURE

Download

Meet our teaching staff

The programs have been
designed – and will be led –
by ESMT faculty members
and ESMT visiting faculty.
They will also guide and
advise you throughout
your studies.

Contact

Beatrix Becker

Manager Business Development, ESMT Berlin
beatrix.becker@esmt.org

Phone: +49 30 21231 6205

Request a call back

HPI Academy

A joint hands-on workshop led by ESMT Berlin and HPI Academy.

Join us for our workshop

Please register here.

Alkan Dogan, Innovation Manager, Simmons and Simonns

Testimonial

The HPI Academy, together with ESMT, manages to set up a unique training concept through the combination of professionalism and close cooperation with the corporate world. The smooth organization and innovative implementation of the workshops is noticeable and so is the involvement of important collaboration partners. In my opinion, this kind of involvement is essential as it gives workshop participants the opportunity to not only develop their skills within a “vacuum”, but to build them up and actually test them using practical use cases.

Alkan Dogan, Innovation Manager, Simmons and Simonns.

Design Thinking and Corporate Change