Innovation Sprint

This 6-week seminar will be delivered in a blended format: 4 weeks online, 2 full days at ESMT Campus and one week follow-up online.

Creativity is an important element of innovation. However, driving innovation takes more than just having managers generate novel ideas. It requires that they expand their minds and skill sets: They need to learn to start thinking from the perspective of the customer instead of focusing on their products. They need to develop new solutions and business models rather than gradual product improvements. They have to run simple, structured experiments to test mission-critical assumptions instead of perfecting an idea for years in an isolated lab. They must also make decisions based on data rather than biased opinions.

In this program, we will not only explore key elements of successful innovation, but also “do” innovation: You will apply the latest thinking and agile principles to test, revise, and refine your ideas. You will also learn how to effectively pitch them and generate support from key stakeholders.