Skip to main content

Bringing Technology to Market

Three modules across the major business regions of the world

Bringing Technology to Market (BTM.17)

Module 1
Dates 23. - 26. Jun 2020
Duration 4 Days
Module 2
Dates 8. - 11. Sep 2020
Duration 4 Days
Charlottesville, USA
Module 3
Dates 10. - 13. Nov 2020
Duration 4 Days
Beijing, P.R. China
12,400 €

Bringing Technology to Market

Executive education program in English

Global markets are turbulent and their competitive landscapes are continually changing. New customer segments, low-cost competitors, new technologies, and innovative business models demand that suppliers adjust their market approaches to changing conditions.


Similarly, managers responsible for a product and/or region have to know how to tailor services and product offerings to profit from developments. They have to generate competitive market strategies and establish the means for their implementation. This includes gaining support within their corporations and motivating their teams to excel in the global environment.


Our program Bringing Technology to Market has been designed to provide managers in technology-driven B2B markets with the knowledge and concepts they need to develop growth plans and mitigate risk. Responding to the demands of the global business world, the three program modules will comprise an international group of participants and be run in the three major business regions of the United States, China, and Europe.


Scholarship Opportunities
To promote the role of women in global B2B business, ESMT Berlin Executive Education awards one scholarship with a value of €5,000 to exceptionally qualified and talented candidates. Please contact the program director of Bringing Technology to Market, Olaf Plötner, for more information.


Target audience: Who should attend the program?

Participants with a leading position in technology-driven, globally active B2B companies who are responsible for generating profitable business.


Key benefits: Profit from hands-on expertise

  • Right understanding, concepts, and tools for improving revenue generation in the global market
  • Formation of international network of peers


Key topics

  • Tackling low-cost competition in global B2B markets
  • Developing innovative business models
  • Turning complex services into a profitable business
  • Developing market-based controlling systems
  • Optimizing decision making in sales and marketing processes
  • Negotiating sales success
  • Achieving sales excellence through leadership
  • Handling different cultural and political frameworks
  • Understanding the current drivers of market-oriented management

Meet our teaching staff

The programs have been 
designed – and will be led –
by ESMT faculty members 
and ESMT visiting faculty. 
They will also guide and 
advise you throughout 
your studies.

Mark A. Young

Visiting Lecturer at ESMT Berlin and independent author, trainer and consultant
Play Video
Bringing Technology to Market
Bringing Technology to Market

The ESMT European School of Management and Technology flagship program for managers responsible for the sales of goods and services on global B2B markets.


You need some further information?

We will call you back
Bringing technology to market - Insights

Cost Traps in Business Models 4.0 by Olaf Plötner

Download PDF

Counter Strategies in Global Markets by Olaf Plötner

Get the e-book

BTM: trends, cases, solutions by Plötner, Spekman

More information

Strategisches Management by H. Hungenberg

Get the e-book


Verena Ackels
Manager Business Development, ESMT Berlin

Phone: +49 30 21231 8053


​​​​​​​Beatrix Becker
Manager Business Development, ESMT Berlin

Phone: +49 30 21231 6205


Olaf Plötner
Professor of Management Practice, ESMT Berlin

This could also be of interest
Leading People and Teams

Leading People and Teams

Deepen your knowledge of organizational behavior to fine-tune your leadership skills
Leading Digital Transformation

Leading Digital Transformation

Employ digitalization to guide your company to success
Leading with Psychological Intelligence

Leading with Psychological Intelligence

Understand what really drives people's behavior - and become a better leader