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Bringing Technology to Market

Three modules across the major business regions of the world

Bringing Technology to Market

Executive education program in English

Global markets are turbulent and their competitive landscapes are continually changing. New customer segments, low-cost competitors, new technologies, and innovative business models demand that suppliers adjust their market approaches to changing conditions.

 

Similarly, managers responsible for a product and/or region have to know how to tailor services and product offerings to profit from developments. They have to generate competitive market strategies and establish the means for their implementation. This includes gaining support within their corporations and motivating their teams to excel in the global environment.

 

The program Bringing Technology to Market has been designed to provide managers in technology-driven B2B markets with the knowledge and concepts they need to develop growth plans and mitigate risk. Responding to the demands of the global business world, the three program modules will comprise an international group of participants and be run in the three major business regions of the United States, China, and Europe.

 


Scholarship Opportunities
To promote the role of women in global B2B business, ESMT Berlin Executive Education awards one scholarship with a value of €5,000 to exceptionally qualified and talented candidates. Please contact the program director of Bringing Technology to Market, Olaf Plötner, for more information.


 

Target audience: Who should attend the program?

Participants with a leading position in technology-driven, globally active B2B companies who are responsible for generating profitable business

 

Key benefits: Profit from hands-on expertise

  • Right understanding, concepts, and tools for improving revenue generation in the global market
  • Formation of international network of peers

 

Key topics

  • Tackling low-cost competition in global B2B markets
  • Developing innovative business models
  • Turning complex services into a profitable business
  • Developing market-based controlling systems
  • Optimizing decision making in sales and marketing processes
  • Negotiating sales success
  • Achieving sales excellence through leadership
  • Handling different cultural and political frameworks
  • Understanding the current drivers of market-oriented management

Meet our teaching staff

The programs have been 
designed – and will be led –
by ESMT faculty members 
and ESMT visiting faculty. 
They will also guide and 
advise you throughout 
your studies.

Harald Hungenberg

Harald Hungenberg

Visiting Lecturer
Mark A. Young

Mark A. Young

Visiting Faculty Founding Member, Rational Games Inc., USA
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Bringing Technology to Market
Bringing Technology to Market

The ESMT European School of Management and Technology flagship program for managers responsible for the sales of goods and services on global B2B markets.

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Bringing technology to market - Insights

Cost Traps in Business Models 4.0 by Olaf Plötner

Cost Traps in Business Models 4.0

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Counter Strategies in Global Markets by Olaf Plötner

Counter strategies in global markets

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BTM: trends, cases, solutions by Plötner, Spekman

BTM - Trends, cases, solutions

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Strategisches Management by H. Hungenberg

Strategisches Management

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Beatrix Becker

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​​​​​​​Beatrix Becker
Manager Business Development, ESMT Berlin

Plaf Plötner

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Olaf Plötner
Professor of Practice, ESMT Berlin

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