Executive education program in English
Smaller companies are known to be quick and agile when bringing new ideas to market, whereas larger companies often struggle to do this at the same pace. In the program Corporate Entrepreneurship, participants will analyze the elements of and requirements for successful entrepreneurship in organizations. They will learn what they can do to turn ideas into new ventures and how to overcome common obstacles. As practical exercises, they will generate their own business ideas, test them in the market, and discover how to improve their design and launch them.
Renowned faculty and leading entrepreneurs will offer the latest research and best practices. They will explain how to develop scalable business models and how to pitch and sell ideas.
Target audience: Who should attend the program?
Executives with a background in engineering, business development, strategy, marketing, or sales who are keen on learning how to become an intrapreneur and able to quickly advance an idea inside a company.
Key benefits: Profit from hands-on expertise
Participants will learn how to think like entrepreneurs, how to advance new ideas inside and outside of their companies, and how to turn those ideas into successful businesses.
- Entrepreneurship in new and existing organizations
- Bringing ideas from inception to market
- Articulating and testing assumptions
- Developing scalable business models
- Pitching and selling ideas