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Decoding Digital: Building a Digital Strategy

Decoding Digital: Building a Digital Strategy (DIG.6)

Dates 29. - 30. Jun 2020
Duration 2 Days
Location Berlin
2,600 €

Decoding Digital: Building a Digital Strategy

Executive education program in English

Without a doubt, information technology is one of the biggest disruptive forces confronting organizations and their leadership teams today. And it is not just large organizations but organizations of all sizes, including the public sector, that are being impacted by the inexorable advances in technology. Most businesses today are – or, at least, are becoming – digital businesses. It seems that no industry is immune to the realities in which business models, business processes, value propositions, customer experiences, products, services, and management practices have been, or are being, transformed by social media, mobile, analytics, big data, the internet of things (IoT), artificial intelligence, blockchain, and other digital technologies.


It is therefore paramount that all organizations have a strategy that clearly maps out how the organization plans to leverage digital technologies, not just for competitive purposes but also to manage and run operations. But how do you go about building this strategy? What should such a strategy contain? How can you assess the disruptive impact of digital technologies? And who should be responsible for developing this strategy?


Find all the program information at a glance in our PDF download.


Target audience: Who should attend the program?

Executives focused on helping their organizations embrace digital technologies, both operationally and strategically.


Key benefits: Profit from hands-on expertise

  • Address the key questions of where, when, and how to invest in digital
  • Gain a thorough understanding of the impact of digital technologies on organizations and the competition
  • Establish a frame of reference for considering digital in a strategic context
  • Learn a language to discuss opportunities and challenges
  • Gain a toolset to aid in crafting a digital strategy


Key topics

  • Digitalization, digital transformation, and what it means to be digital
  • How digital technologies are disrupting competition and redefining industries
  • The enabling and shaping effects of technology and implications for strategy
  • Unlocking business value from digital investments
  • New business models, platforms, and ecosystems
  • Distinguishing between different types of digital investments
  • Innovating products, services, processes, and customer experiences with digital technologies
  • Components of a digital strategy
  • Tools, techniques, and approaches for building a digital strategy
  • Actively managing the investment portfolio in digital industries
  • Leading digital transformation

Meet our teaching staff

The programs have been 
designed – and will be led –
by ESMT faculty members 
and ESMT visiting faculty. 
They will also guide and 
advise you throughout 
your studies.

Joe Peppard

Visiting Professor at ESMT Berlin & Principal Research Scientist

You need some further information?

We will call you back

Program Director

Joe Peppard

Christoph Graupner-Dietrich

Manager Business Development

Meet the Faculty: Joe Peppard

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