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Winning with Business Strategies

Designing a competitive strategy to drive business activities in new and established companies

Winning with Business Strategies (STR.9)

Module 1
Dates 23. - 25. Oct 2019
Duration 3 Days
Location Berlin
3,900 €

Winning with Business Strategies

Executive education program in English

Strategy and strategic thinking are core elements of business success – in fact, a strong strategy sense is among the most important skills an executive can have. As competitive pressures grow across unpredictable markets and new business models transform companies, these capabilities become more vital than ever, leading to a critical set of questions, such as: Which are the best instruments for understanding an organization’s competitive environment and ability? Where can we find strategic opportunities in an increasingly globalized marketplace? Which strategies are likely to succeed, and which ones face the greatest implementation hurdles?

 

But the key question is: How to design a competitive strategy capable of driving an organization’s business activities in the right direction and manage both mature business lines and new enterprises?

 

Target audience: Who should attend the program?

Managers involved in strategic decision making and implementation.

 

Key benefits: Profit from hands-on expertise

  • Sharpen strategic acumen
  • Learn how to apply strategy, both to the individual role in the company and to the entire organization

 

Key topics

  • Proactively assessing the competition in an industry as well as their actions and reactions
  • Thinking like a strategist and analyzing strategic options
  • Designing and formulating competitive strategies
  • Business planning for both mature business lines and new enterprises
  • Sustaining your competitive advantage
  • Managing the low-price competition
  • Capitalizing on new opportunities for product innovation
  • Convincing organizations that they need strategic transformation

Meet our teaching staff

The programs have been 
designed – and will be led –
by ESMT faculty members 
and ESMT visiting faculty. 
They will also guide and 
advise you throughout 
your studies.

Harald Hungenberg

Harald Hungenberg

Visiting Lecturer
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Plaf Plötner

Program Director

Olaf Plötner
Verena Ackels

Contact

Verena Ackels
Manager Business Development, ESMT Berlin

Testimonial

What a wealth of experience. This program helped me to identify critical gaps, and allowed me to redesign my strategy accordingly.

Thomas Knauel, Director Product Marketing, Bosch Security Systems
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