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Understanding Data Analytics

Understanding Data Analytics

Executive education program in English

A recent study by the Boston Consulting Group and Amazon, which looked at 167 companies in five sectors, showed that leaders in big data generate an average of 12 percent more revenue than those that do not maximize their use of analytics. However, in order to maximize that benefit, managers require the insight and understanding of how to utilize big data effectively.

The program Understanding Data Analytics aims to turn participants into informed and empowered managers of data. The combination of case studies, lectures, and class discussions will facilitate an understanding of the role of big data in managerial decision making. Participants will apply critical thinking to assess material presented to them and learn to distinguish good analytics from bad analytics.


Find all the program information at a glance in our PDF download.


Target audience: Who should attend the program?

This program has been designed for mid- or junior-level managers who need to understand the role of big data in managerial decision making. Participants are not required to have any mathematical or statistical prowess in order to follow its content or benefit from it.


Key benefits: Profit from hands-on expertise

  • Understand use of data to guide decision making
  • Develop ability to spot bad analytics
  • Feel empowered to critically question and assess data analytics
  • Mastery of basics of running an experiment to inform managerial decisions


Key topics

  • Why managers need big data and big data needs them
  • The difference between descriptive, predictive, and prescriptive analytics
  • How to distinguish between good and bad data analytics
  • The new gold standard: business experiments for managerial decision making

Meet our teaching staff

The programs have been 
designed – and will be led –
by ESMT faculty members 
and ESMT visiting faculty. 
They will also guide and 
advise you throughout 
your studies.


You need some further information?

We call you back

Program Director

Rajshri Jayaraman


Verena Ackels
Manager Business Development, ESMT Berlin

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